Our business model is built on sustainable design, a philosophy that combines the principles of social, economic and ecological sustainability.

We believe in treating people, planet and profit equally, building a business where ethical and social standards balance with cutting edge design.

For us, the key to sustainability is good design that respects the environment and its producers. All our products utilise 100% waste magazines sourced locally and each product is handmade at our workshop in Swaziland, Southern Africa. We reduce our environmental impact through recycling and use of eco-friendly materials and practices. Our workshop meets fair-labour standards, including fair wages, safe working conditions, job training, empowerment and transparency for our staff.

We are a member of the Fellowship 500 a platform for innovators in fashion and sustainability launched by the Ethical Fashion Forum.